It has been a little while since I have provided an update after my last post on my Step by Step Guide to Starting your Mailing List Author Platform. I have had a few questions recently about open and click rates and the effectiveness of several different list building techniques so I will share below.
I used Facebook ads and their Lead Form along with giving away a free book. The end result can be seen above. I have highlighted my best result which was 256 leads with an average cost per lead of $0.68. Now, this isn’t the best, but it was a tolerable cost per email address. You can see several other attempts with much higher CPL over $1 each which is way too expensive. After 256 leads, I did decide to pause the campaign however, as costs were trending higher and it was becoming less effective. It still remains to be seen how valuable those leads are. I have not separated them (although I probably should have). I have been boosting my list through another group Instafreebie giveaway I am hosting Epic Worlds 2.0.
Remember, to avoid costs I have split up my lists between MailChimp and BenchmarkEmail:
MailChimp List Numbers:
My list grew over 2,000 so I had to export and unsubscribe many to BenchmarkEmail. Currently I have 1,629 in Mailchimp.
MailChimp Open & Click Rates:
As you can see, my MailChimp open rate fluctuates but is usually well above the industry average. As I have continued to fine tune my subjects and content, my open rate is trending above 55%. The click rate is also trending higher above 35%. Please keep in mind I have mainly been offering my first book free and promoting some other giveaways. We will see how these numbers fare in terms of pre-orders and book sales when Book 2 is available.
In order to not be charged, I have exported a large number of subscribers to BenchMarkEmail. This list now has 1,714 different email addresses bringing my grand total to 3,343 and growing rapidly.
Apparently, the amount of unsubscribes during any email blast (campaign) can very widely. I do not have too much info on the average unsubscribe rates, but here is what I am seeing with some recent campaigns (reverse chronological order):
So you can see it varies widely. I would like to think as I improve my messaging the rate will stay under 2% but as long as it is less than 5% I am happy. We will see if this holds through pre-orders and selling book 2 when available.